Arbuckle Media
Halifax Based Branding & Social Media Marketing Agency

Blog

How A Pharmaceutical Company Won Twitter

By now you've probably seen the headlines - everything you had hoped for from the Rosanne revival and the focus on Darlene was ruined by an unfortunate tweet (and the bizarre and fast-paced series of events that followed). As it turns out, the only real winner from the exchange was an unlikely hero, the French pharmaceutical company Sanofi.

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Why Professionals Shouldn't Be Shy On Social Media

A great deal of businesses have a hard time not only finding their voice on social media, but justifying putting themselves out there at all. Some industries like finance, legal practices, professional services, and beyond have their fair share of difficulties dealing with negative reviews, online trolls, and regulatory standards on what they can or can't say publicly. Here's the thing - they're right to be discouraged, but there may be a better way than just avoiding the dark underbelly of the social media beast.

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Arbuckle Media Wins Gold At MarCom Awards for Safety Services Nova Scotia Rebrand

Pop the champagne! Arbuckle Media has just found out that we've won our first ever award for a design/branding project. We took home the 2017 MarCom Gold award for our project "Rebranding Safety Services Nova Scotia As The Region’s Industry Leader" in the Branding Refresh category.

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Arbuckle Media Joins The Halifax Chamber of Commerce

As part of our next step in growth as an agency, Arbuckle Media joined the Halifax Chamber of Commerce this week. Putting down deeper roots in Halifax has become a high priority for us, and we're doubling down on developing relationships with not only our clients, but other companies and people who want to see our business community grow.

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Dove Falls Flat With Their Latest Tone Deaf Ad

Dove’s latest Facebook campaign featuring a black woman removing a brown T-shirt to reveal a white woman in a pink T-shirt underneath has received widespread backlash and gone viral this week. The racially-insensitive blunder attempted to show the diversity of beauty in the world, but was ended up falling flat on its face by seemingly implying that Dove products had “cleaned” her black skin off.

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How To Regram on Instagram

The biggest issue with sharing someone else’s Instagram content is the copyright ownership. The person who created the post content owns the copyright and therefore owns the right to any revenue or benefits afforded by that content. As a brand or business, this can be used against you legally if you don’t have the waiver of copyright protection from the original post creator. Here are some steps to help you avoid conflicts when looking to regram someone's content on Instagram.

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How You Might Be Paying For Free Traffic

Even if you have basic keyword SEO updated on your website, you shouldn’t pay for traffic from a Google search that was coming your way anyway. If people are exclusively searching for your business’ name and you’re already appearing on the top of these search results, why pay for Adwords results? Instead, consider adding a negative exact match keyword for your own business’ name in your Adwords account to reap the benefit of free, organic traffic.

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What Branding Really Means To Us

The term "branding" has its fair share of both proponents and detractors. The truth is, branding is a never ending process that every business needs to be focused on within every aspect of its business and with every customer touch point it has. Branding, both visually and strategically, is an investment into the longevity of your business and your ability to achieve your goals

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