Arbuckle Media is a social media-focused digital agency with our ear to the ground, raising businesses up using powerful social media creative campaigns and smart branding executions. We partner with clients to drive their business outcomes with video production, media planning & distribution, influencer marketing and everything in between. We’re small but mighty, and looking to grow our family. We live and breathe emerging tech, and we are always looking for the next opportunity for our clients to succeed.
Unlike regular Instagram, IGTV enables publishers to easily upload videos from desktop. Since IGTV is a platform for longer videos and, as a result, larger files, it’s often easier to edit from your computer. Thankfully, unlike regular Instagram, IGTV makes it very easy to upload from a desktop computer or laptop. Here’s how.
Simpler is better – at least when it comes to creating branding identities and logos. It’s been a long undisputed practice that the best designs come from incorporating the most unique identifying elements in as few details as needed (though not necessarily possible). That’s what Slack was missing – with a hashtag (or “octothorpe”) logo that included 11 different colours, it was, in their own words, “extremely easy to get wrong.”
When household shaving brand Gillette launched their latest ad campaign focused on shifting their tagline “The best a man can get” to “The best men can be,” they received both overwhelming support and abuse, along with a significant amount of earned media coverage and virality. Without taking into consideration socio-political stances or beliefs on toxic masculinity or even feminism, this ad can be easily called a massive success.
Arbuckle Media is seeking to recruit a partner, who will operate as an International Sales Director knows how to create opportunities in new and emerging markets, even with little-to-no books of business in the region.
By now you’ve probably seen the headlines – everything you had hoped for from the Rosanne revival and the focus on Darlene was ruined by an unfortunate tweet (and the bizarre and fast-paced series of events that followed). As it turns out, the only real winner from the exchange was an unlikely hero, the French pharmaceutical company Sanofi.
A great deal of businesses have a hard time not only finding their voice on social media, but justifying putting themselves out there at all. Some industries like finance, legal practices, professional services, and beyond have their fair share of difficulties dealing with negative reviews, online trolls, and regulatory standards on what they can or can’t say publicly. Here’s the thing – they’re right to be discouraged, but there may be a better way than just avoiding the dark underbelly of the social media beast.
Pop the champagne! Arbuckle Media has just found out that we’ve won our first ever award for a design/branding project. We took home the 2017 MarCom Gold award for our project “Rebranding Safety Services Nova Scotia As The Region’s Industry Leader” in the Branding Refresh category.
As part of our next step in growth as an agency, Arbuckle Media joined the Halifax Chamber of Commerce this week. Putting down deeper roots in Halifax has become a high priority for us, and we’re doubling down on developing relationships with not only our clients, but other companies and people who want to see our business community grow.
Dove’s latest Facebook campaign featuring a black woman removing a brown T-shirt to reveal a white woman in a pink T-shirt underneath has received widespread backlash and gone viral this week. The racially-insensitive blunder attempted to show the diversity of beauty in the world, but was ended up falling flat on its face by seemingly implying that Dove products had “cleaned” her black skin off.