Simpler is better - at least when it comes to creating branding identities and logos. It’s been a long undisputed practice that the best designs come from incorporating the most unique identifying elements in as few details as needed (though not necessarily possible). That’s what Slack was missing - with a hashtag (or “octothorpe”) logo that included 11 different colours, it was, in their own words, “extremely easy to get wrong.”
Read MoreWhen household shaving brand Gillette launched their latest ad campaign focused on shifting their tagline “The best a man can get” to “The best men can be,” they received both overwhelming support and abuse, along with a significant amount of earned media coverage and virality. Without taking into consideration socio-political stances or beliefs on toxic masculinity or even feminism, this ad can be easily called a massive success.
Read MoreArbuckle Media is a social media-focused digital agency with our ear to the ground, raising businesses up using powerful social media creative campaigns and smart branding executions. We partner with clients to drive their business outcomes with video production, media planning & distribution, influencer marketing and everything in between. We’re small but mighty, and looking to grow our family. We live and breathe emerging tech, and we are always looking for the next opportunity for our clients to succeed.
Read MoreBy now you've probably seen the headlines - everything you had hoped for from the Rosanne revival and the focus on Darlene was ruined by an unfortunate tweet (and the bizarre and fast-paced series of events that followed). As it turns out, the only real winner from the exchange was an unlikely hero, the French pharmaceutical company Sanofi.
Read MoreA great deal of businesses have a hard time not only finding their voice on social media, but justifying putting themselves out there at all. Some industries like finance, legal practices, professional services, and beyond have their fair share of difficulties dealing with negative reviews, online trolls, and regulatory standards on what they can or can't say publicly. Here's the thing - they're right to be discouraged, but there may be a better way than just avoiding the dark underbelly of the social media beast.
Read MorePop the champagne! Arbuckle Media has just found out that we've won our first ever award for a design/branding project. We took home the 2017 MarCom Gold award for our project "Rebranding Safety Services Nova Scotia As The Region’s Industry Leader" in the Branding Refresh category.
Read MoreAs part of our next step in growth as an agency, Arbuckle Media joined the Halifax Chamber of Commerce this week. Putting down deeper roots in Halifax has become a high priority for us, and we're doubling down on developing relationships with not only our clients, but other companies and people who want to see our business community grow.
Read MoreDove’s latest Facebook campaign featuring a black woman removing a brown T-shirt to reveal a white woman in a pink T-shirt underneath has received widespread backlash and gone viral this week. The racially-insensitive blunder attempted to show the diversity of beauty in the world, but was ended up falling flat on its face by seemingly implying that Dove products had “cleaned” her black skin off.
Read MoreThe biggest issue with sharing someone else’s Instagram content is the copyright ownership. The person who created the post content owns the copyright and therefore owns the right to any revenue or benefits afforded by that content. As a brand or business, this can be used against you legally if you don’t have the waiver of copyright protection from the original post creator. Here are some steps to help you avoid conflicts when looking to regram someone's content on Instagram.
Read MoreMozilla, the creators of Firefox, launched their company's rebrand this week after a long process of public review and input (but no voting?). While the new look has been met with mixed reviews from everyone on tech blogs to design reviews, our takeaway is summed up in one word: RETRO.
Read MoreDomain and SEO fraud is a serious issue that can impact your business’ website and online marketing efforts and cost you money - especially if you don’t know much about how domain registration or SEO works.
Read MoreWhile there are a few file types that work across most applications, some are definitely more universal than others – and by having those in your hands from the beginning, you'll save future headaches and problems creating branded materials for print or on the web.
Read MoreEven if you have basic keyword SEO updated on your website, you shouldn’t pay for traffic from a Google search that was coming your way anyway. If people are exclusively searching for your business’ name and you’re already appearing on the top of these search results, why pay for Adwords results? Instead, consider adding a negative exact match keyword for your own business’ name in your Adwords account to reap the benefit of free, organic traffic.
Read MoreThe term "branding" has its fair share of both proponents and detractors. The truth is, branding is a never ending process that every business needs to be focused on within every aspect of its business and with every customer touch point it has. Branding, both visually and strategically, is an investment into the longevity of your business and your ability to achieve your goals
Read MoreFinding the right designer for your website project can be a confusing and rather intimidating task. You have an idea of what you and your customers will ultimately need out of your website, but how does that translate to what the final rendition will be?
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