Super Bowl LIV Ads: The Hits and Misses

Here’s a list of our favourite hits and misses from the Super Bowl LIV ad spots. What did they spend $5.6 million on?! The Misses Audi Presents: Let It Go Perhaps one of the least was Audi Presents: Let It Go. Frozen, Game of Thrones, luxury automobiles – why? Coca Cola’s Energy Coca Cola decided […]

Community Manager Intern

Arbuckle Media is a social media-focused digital agency with our ear to the ground, raising businesses up using powerful social media creative campaigns and smart branding executions. We partner with clients to drive their business outcomes with video production, media planning & distribution, influencer marketing and everything in between.  We’re small but mighty, and looking to grow our family. We live and breathe emerging tech, and we are always looking for the next opportunity for our clients to succeed.

How to Post to IGTV from Desktop

Unlike regular Instagram, IGTV enables publishers to easily upload videos from desktop. Since IGTV is a platform for longer videos and, as a result, larger files, it’s often easier to edit from your computer. Thankfully, unlike regular Instagram, IGTV makes it very easy to upload from a desktop computer or laptop. Here’s how.

Market for the Customers You Want, Not The Customers You Have

When household shaving brand Gillette launched their latest ad campaign focused on shifting their tagline “The best a man can get” to “The best men can be,” they received both overwhelming support and abuse, along with a significant amount of earned media coverage and virality. Without taking into consideration socio-political stances or beliefs on toxic masculinity or even feminism, this ad can be easily called a massive success.

How A Pharmaceutical Company Won Twitter

By now you’ve probably seen the headlines – everything you had hoped for from the Rosanne revival and the focus on Darlene was ruined by an unfortunate tweet (and the bizarre and fast-paced series of events that followed). As it turns out, the only real winner from the exchange was an unlikely hero, the French pharmaceutical company Sanofi.

Why Professionals Shouldn’t Be Shy On Social Media

Arbuckle Media in Halifax, Nova Scotia

A great deal of businesses have a hard time not only finding their voice on social media, but justifying putting themselves out there at all. Some industries like finance, legal practices, professional services, and beyond have their fair share of difficulties dealing with negative reviews, online trolls, and regulatory standards on what they can or can’t say publicly. Here’s the thing – they’re right to be discouraged, but there may be a better way than just avoiding the dark underbelly of the social media beast.

Arbuckle Media Wins Gold At MarCom Awards for Safety Services Nova Scotia Rebrand

Pop the champagne! Arbuckle Media has just found out that we’ve won our first ever award for a design/branding project. We took home the 2017 MarCom Gold award for our project “Rebranding Safety Services Nova Scotia As The Region’s Industry Leader” in the Branding Refresh category.