Dove’s latest Facebook campaign featuring a black woman removing a brown T-shirt to reveal a white woman in a pink T-shirt underneath has received widespread backlash and gone viral this week. The racially-insensitive blunder attempted to show the diversity of beauty in the world, but was ended up falling flat on its face by seemingly implying that Dove products had “cleaned” her black skin off.
The biggest issue with sharing someone else’s Instagram content is the copyright ownership. The person who created the post content owns the copyright and therefore owns the right to any revenue or benefits afforded by that content. As a brand or business, this can be used against you legally if you don’t have the waiver of copyright protection from the original post creator. Here are some steps to help you avoid conflicts when looking to regram someone’s content on Instagram.
Mozilla, the creators of Firefox, launched their company’s rebrand this week after a long process of public review and input (but no voting?). While the new look has been met with mixed reviews from everyone on tech blogs to design reviews, our takeaway is summed up in one word: RETRO.
Domain and SEO fraud is a serious issue that can impact your business’ website and online marketing efforts and cost you money – especially if you don’t know much about how domain registration or SEO works.
While there are a few file types that work across most applications, some are definitely more universal than others – and by having those in your hands from the beginning, you’ll save future headaches and problems creating branded materials for print or on the web.
The term “branding” has its fair share of both proponents and detractors. The truth is, branding is a never ending process that every business needs to be focused on within every aspect of its business and with every customer touch point it has. Branding, both visually and strategically, is an investment into the longevity of your business and your ability to achieve your goals
Finding the right designer for your website project can be a confusing and rather intimidating task. You have an idea of what you and your customers will ultimately need out of your website, but how does that translate to what the final rendition will be?