Arbuckle Media
Halifax Based Branding & Social Media Marketing Agency

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Posts tagged marketing strategy
Market for the Customers You Want, Not The Customers You Have

When household shaving brand Gillette launched their latest ad campaign focused on shifting their tagline “The best a man can get” to “The best men can be,” they received both overwhelming support and abuse, along with a significant amount of earned media coverage and virality. Without taking into consideration socio-political stances or beliefs on toxic masculinity or even feminism, this ad can be easily called a massive success.

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