Petite Riviere Vineyards Ecommerce Website Development and digital marketing
Client: Petite Riviere Vineyards
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Social Media Marketing
Creating images through product photography and graphic design, and copywriting captions, then scheduling them according to a planned social media content calendar on Facebook and Instagram. We utilize popular hashtags and engage with followers, as well as sending out products to influencers, who in turn create shareable content about the brand. In 2022, @petiterivierevineyards gained X followers while under our management.
Email Marketing
Newsletters are a great way to reach your customers and market new products, events, and sales. For Petite Riviere, we committed to a weekly newsletter, where we upheld brand identity and furthered brand loyalty with subscribers. By featuring products and ‘packs’ in the newsletters, the client could expect boosts in sales to said products.
Paid Ad Management
Using Google Ad Manager and Facebook Business, we create ad content, either through images or video, to promote and monitor. We use split tests and experiments to determine best performing ads, and note click-through-rates of people reached.
Ecommerce Website Development + Management
Keeping ecommerce websites organized and functional means customers are more likely to convert and make a purchase. For this client, we use Shopify to update product descriptions, share events on the website calendar, add blog posts, and copyright on-page text.