By now you’ve probably seen the headlines – everything you had hoped for from the Rosanne revival and the focus on Darlene was ruined by an unfortunate tweet (and the bizarre and fast-paced series of events that followed). As it turns out, the only real winner from the exchange was an unlikely hero, the French pharmaceutical company Sanofi.
A great deal of businesses have a hard time not only finding their voice on social media, but justifying putting themselves out there at all. Some industries like finance, legal practices, professional services, and beyond have their fair share of difficulties dealing with negative reviews, online trolls, and regulatory standards on what they can or can’t say publicly. Here’s the thing – they’re right to be discouraged, but there may be a better way than just avoiding the dark underbelly of the social media beast.
Dove’s latest Facebook campaign featuring a black woman removing a brown T-shirt to reveal a white woman in a pink T-shirt underneath has received widespread backlash and gone viral this week. The racially-insensitive blunder attempted to show the diversity of beauty in the world, but was ended up falling flat on its face by seemingly implying that Dove products had “cleaned” her black skin off.
The biggest issue with sharing someone else’s Instagram content is the copyright ownership. The person who created the post content owns the copyright and therefore owns the right to any revenue or benefits afforded by that content. As a brand or business, this can be used against you legally if you don’t have the waiver of copyright protection from the original post creator. Here are some steps to help you avoid conflicts when looking to regram someone’s content on Instagram.