Do I really need a fancy website?
Presentation matters and will continue to matter in online marketing. A modern website needs to have a simple, beautiful interface that is easy to use and gorgeous to look at, whether your client is a yoga instructor, an attorney, or a food photographer.
Additionally, since half of all internet activity is now done from mobile, a professional website in 2016 also needs to be responsive to mobile devices. Your website should be search engine friendly, tied to Google services (like Google Maps) and also integrated well into your social media profiles and posts.
Will my website look like a template?
While it is true that Squarespace has a tightly curated library of templates to work with, the templates are there to act as a jumping-off point. Your client should be aiming for a website that is distinctly and beautifully branded, but maintains a familiar user experience.
Aren’t there free or $9.99 options?
This is a case of Things are rarely as free as they first appear. Once you add in costs for hosting, domains, themes, apps, plugins, custom domains, and removing third-party ads, you’re looking at a price significantly higher than “free.”
An advantage to using Squarespace is the ability to package domains, hosting, customer support, and continued improvements into a single monthly or annual payment.
Can’t I just have a Facebook page or something?
Facebook is important and can drive traffic and sales, but it’s not a substitute for a website. Facebook is akin to having a booth at a farmer’s market — lots of foot traffic but the creative freedom is limited, the signal-to-noise ratio is high, and, at the end of the day, the visitors belong to the market itself.
Why is website design so expensive?
Our services are an investment in your business. A well-executed website can help you create will provide a value that’s far greater than the upfront payment they’ll need to make.
We also take the pressure of off creating and testing an effective and well-designed website. You can rely on our expertise and experience in design and customer satisfaction.