Market for the Customers You Want, Not The Customers You Have

When household shaving brand Gillette launched their latest ad campaign focused on shifting their tagline “The best a man can get” to “The best men can be,” they received both overwhelming support and abuse, along with a significant amount of earned media coverage and virality. Without taking into consideration socio-political stances or beliefs on toxic masculinity or even feminism, this ad can be easily called a massive success.