Simpler is better – at least when it comes to creating branding identities and logos. It’s been a long undisputed practice that the best designs come from incorporating the most unique identifying elements in as few details as needed (though not necessarily possible). That’s what Slack was missing – with a hashtag (or “octothorpe”) logo that included 11 different colours, it was, in their own words, “extremely easy to get wrong.”
When household shaving brand Gillette launched their latest ad campaign focused on shifting their tagline “The best a man can get” to “The best men can be,” they received both overwhelming support and abuse, along with a significant amount of earned media coverage and virality. Without taking into consideration socio-political stances or beliefs on toxic masculinity or even feminism, this ad can be easily called a massive success.
By now you’ve probably seen the headlines – everything you had hoped for from the Rosanne revival and the focus on Darlene was ruined by an unfortunate tweet (and the bizarre and fast-paced series of events that followed). As it turns out, the only real winner from the exchange was an unlikely hero, the French pharmaceutical company Sanofi.
Pop the champagne! Arbuckle Media has just found out that we’ve won our first ever award for a design/branding project. We took home the 2017 MarCom Gold award for our project “Rebranding Safety Services Nova Scotia As The Region’s Industry Leader” in the Branding Refresh category.
Mozilla, the creators of Firefox, launched their company’s rebrand this week after a long process of public review and input (but no voting?). While the new look has been met with mixed reviews from everyone on tech blogs to design reviews, our takeaway is summed up in one word: RETRO.
The term “branding” has its fair share of both proponents and detractors. The truth is, branding is a never ending process that every business needs to be focused on within every aspect of its business and with every customer touch point it has. Branding, both visually and strategically, is an investment into the longevity of your business and your ability to achieve your goals