Simpler is better – at least when it comes to creating branding identities and logos. It’s been a long undisputed practice that the best designs come from incorporating the most unique identifying elements in as few details as needed (though not necessarily possible). That’s what Slack was missing – with a hashtag (or “octothorpe”) logo that included 11 different colours, it was, in their own words, “extremely easy to get wrong.”
Pop the champagne! Arbuckle Media has just found out that we’ve won our first ever award for a design/branding project. We took home the 2017 MarCom Gold award for our project “Rebranding Safety Services Nova Scotia As The Region’s Industry Leader” in the Branding Refresh category.
While there are a few file types that work across most applications, some are definitely more universal than others – and by having those in your hands from the beginning, you’ll save future headaches and problems creating branded materials for print or on the web.
Finding the right designer for your website project can be a confusing and rather intimidating task. You have an idea of what you and your customers will ultimately need out of your website, but how does that translate to what the final rendition will be?