Pop the champagne! Arbuckle Media has just found out that we’ve won our second ever award as an agency. We’re thrilled to announce that we’ve taken home the 2020 Hermes Gold Award for its rebrand of the International Racquetball Tour in the Logo Design category. ‘We Changed the Face of Professional Racquetball,’ as the project […]
Tag Archives: logo
Simpler is better – at least when it comes to creating branding identities and logos. It’s been a long undisputed practice that the best designs come from incorporating the most unique identifying elements in as few details as needed (though not necessarily possible). That’s what Slack was missing – with a hashtag (or “octothorpe”) logo that included 11 different colours, it was, in their own words, “extremely easy to get wrong.”