Simpler is better – at least when it comes to creating branding identities and logos. It’s been a long undisputed practice that the best designs come from incorporating the most unique identifying elements in as few details as needed (though not necessarily possible). That’s what Slack was missing – with a hashtag (or “octothorpe”) logo that included 11 different colours, it was, in their own words, “extremely easy to get wrong.”
Dove’s latest Facebook campaign featuring a black woman removing a brown T-shirt to reveal a white woman in a pink T-shirt underneath has received widespread backlash and gone viral this week. The racially-insensitive blunder attempted to show the diversity of beauty in the world, but was ended up falling flat on its face by seemingly implying that Dove products had “cleaned” her black skin off.
Mozilla, the creators of Firefox, launched their company’s rebrand this week after a long process of public review and input (but no voting?). While the new look has been met with mixed reviews from everyone on tech blogs to design reviews, our takeaway is summed up in one word: RETRO.