Domain and SEO fraud is a serious issue that can impact your business’ website and online marketing efforts and cost you money – especially if you don’t know much about how domain registration or SEO works.
While there are a few file types that work across most applications, some are definitely more universal than others – and by having those in your hands from the beginning, you’ll save future headaches and problems creating branded materials for print or on the web.
Even if you have basic keyword SEO updated on your website, you shouldn’t pay for traffic from a Google search that was coming your way anyway. If people are exclusively searching for your business’ name and you’re already appearing on the top of these search results, why pay for Adwords results? Instead, consider adding a negative exact match keyword for your own business’ name in your Adwords account to reap the benefit of free, organic traffic.