Arbuckle Media
Halifax Based Branding & Social Media Marketing Agency

Website Intake Questionnaire

Your Website Awaits

Our priority is to create a website that achieves your strategic goals, while at the same time beautifully communicating what makes you and your brand unique. Your answers to the following questions will help us estimate the size, scope, and nature of your website, as well as help you think through what it is exactly you would like to create. 

For the purposes of this questionnaire, assume that we are not familiar with any of your industry terminology and/or processes. Please think through these questions carefully and elaborate where necessary to help us better understand not only your perspective on your business, but to put ourselves in the place of your prospective audience and customers.

Please ensure that you answer each question fully and to the best of your ability, as this will cut down further surveying. We still may need to ask clarifying questions, and will follow up with you once we receive and process the information provided.

PLEASE COMPLETE THE ENTIRE FORM BELOW

Contact Name *
Contact Name
Phone
Phone
What's the legal name of your company? Who's responsible for the bill?
Are there outside considerations that might affect the timeline (e.g. product launches, location openings, events planned)?
Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create.
What makes you or your business unique/special/different? Why do people choose you over other companies?
How would you describe your business?
Select from these keywords to describe your business and personality. Please choose only the top few words that speak to you (maximum 6), and avoid any obvious contradictions. If you have a full brand standards guide, please submit this to us instead.
What do you want your identity to say about you? What personality would you like to convey?
Where do you see your business going? What do you want to accomplish in the next 5 years?
Let’s talk about your target market. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or anywhere? Young or old? Please go into great detail here.
If your ideal customer visited your website, what would you want them to do before they left? Contact you? Get a quote? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write about your industry? If not, would you like to?
What brands and/or individuals do you consider competition? How is your company different? How do you interact with your competitors?
What brands and/or individuals would you consider to be an inspiration? What are some websites you like?
What makes you or your business unique/special/different?
If so, what is it? What do/don't you like about it?
This includes anyone besides us, such as partners, employees, other contractors or developers, authors or writers and bloggers, contributors to this project.
This would include: copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding. If you're in need of design or copywriting work, we can do that too.
Has search engine optimization been performed on your website in the past 3 months?
Select all types of social media accounts you or someone else currently maintains for your business.
(Active posting and/or engagement at least once per week)
Add any notes, special requirements, requests, or anything else you want us to know about what you'd like to see the final product look like. We have a network of developers, photographers, designers and more, and can create a custom proposal for you based around any project needs.
Will you require specific public disclaimers, a specific Terms of Service, or a Privacy Policy?