a non-profit competing in a business sector

Since 1958, Safety Services Nova Scotia has been a leader in all things safety related – from driver’s education and motorcycle licensing, to occupational health and safety. 

Safety Services Nova Scotia was a great case of how a well-established, non-profit service provider needed to bring its brand up to date with how it operates today. The staff at SSNS were at the centre of the project, with input coming in from its regional instructors, office staff, and board of directors to help show the wide range of services they provide, as well as the ongoing commitment to community safety through its charitable cause.

We were able to create a modern look and feel to the overall brand visual, and created an especially engaging website that allowed visitors to quickly find the information they needed to convert to course attendees.

Safety Services Nova Scotia has had, and continues to have a great experience with Joel [Arbuckle]. During the process of rebranding, he was very thoughtful in ensuring all voices were heard and incorporated this into the designs and brand guide. His creativity and attention to detail is excellent and comes into play during website design. We are continuing to work with Joel and Arbuckle Media, and highly recommend their services.
— Jackie Norman, President & CEO